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September 08, 2004

"Eyetrack" study of the effectiveness of multimedia learning

What do people *really* look at on a web page?  Do multimedia, graphics, and audio really help deliver a message?  Does design matter?

All these questions and more are addressed by the new study published by the Poynter Institute.  The Eyetrack III  report covers "Online news consumer behavior in the age of multimedia".  These folks looked at how people read dozens of news site web pages and learned some things that won't surprise us and some that will, such as:

It's not a comprehensive, controlled study of a large population, but it's some very interesting reading for folks who create web and multimedia sites.

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